Purple Cow by Seth Godin PDF

Inside this book – If being a Purple Cow is such an easy, effective way to break through the clutter, why doesn’t everyone do it? Why is it so hard to be Purple? Some folks would like you to believe that there are too few great ideas or that their product or their industry or their company can’t support a great idea. This, of course, is nonsense. The Cow is so rare because people are afraid. If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise – ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. Where did you learn how to fail? If you’re like most Americans, you learned in first grade. That’s when you started figuring out that the safe thing to do was to fit in. The safe thing to do was to color inside the lines, don’t ask too many questions in class, and whatever you do, be sure your homework assignment fits on the supplied piece of card stock. We run our schools like factories. We line kids up in straight rows, put them in batches (called grades), and work very hard to make sure there are no defective parts. Nobody standing out, falling behind, running ahead, making a ruckus. Playing it safe. Following the rules. Those seem like the best ways to avoid failure. And in school, they may very well be. Alas, these rules set a pattern for most people (like your boss?), and that pattern is awfully dangerous. These are the rules that ultimately lead to failure.

1st Review – Marketing Guru Godin provides a bunch of interesting tidbits on the business of being remarkable. He provides mini-blog portions of case studies. He knows the dwindling attention span of most business-minded readers. Just kidding. A friend of mine had been recommending Godin to me and I’ll admit the title of this book piqued my curiosity. Word coiners, like me, will find this book a treat. He calls those who spread your idea “sneezers”. These are the cutting edge cool cats who get all the new gadgets and eat at all the POSH restaurants before they become trendy. The key to launching a successful business venture is to search for Otaku– that’s Japanese for hobby/passion. I’ll admit, right off the bat, that I’m new to the marketing genre, but this was a fast read. I feel myself thinking about the stuff he’s mentioned. Heck, I’ve already picked up another one of his books.

2nd Review – I am a big fan of Seth Godin’s books and i have finally got around to reading purple cow. I think he really nailed it on the head when he said you have to be different, and you can’t just keep doing what all the big companies have already done, there is just not enough room in the world to create a boring product that people can’t be excited about because it just won’t gain as much attention. It really makes you think about ways of how you can create something different can crazy but he does not give you a formula to do it. You have to find your own way to be unique but the way he shows case studies of people being unique gets you thinking of things you could be doing or could do for your business to really grab attention. Overall this was an enjoyable short read and a good wake up call that you have to present yourself in a different way.

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