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Reviews of : The Medium is the Massage: An Inventory of Effects by Marshall McLuhan PDF Book
Inside this Book – The book and the framed picture were interesting moments in the technological development of human culture – prior to the book (as made available by Herr Gutenberg) there really weren’t what we would today call ‘authors’. Texts often did not have single authors and those that clearly did often were not even ‘signed’. But the commoditisation of works – including art works getting frames – meant an interesting dialectical process was put in train. On the one hand the individual was asserted, as author, painter, creator – and on the other the individual lost some of their individuality. This was because they had to subsume themselves in their text so as to allow that text to be read, universally, that is, by anyone (McLuhan makes this clear in his discussing of the role of perspective in Renaissance art – in looking at such a painting you are affectively being told ‘you will stand here, this is what you will see’). The placement of the viewer as a universal viewer, the placement of the writer as a universal voice is the opposite movement from our obsession with the individual author or artist in much of the modern world – think Shakespeare or Caravaggio.
Inside this book –The Medium is the Massage: An Inventory of Effects PDF Book by Marshall McLuhan – One of the things I’ve taken to doing lately – and I regret it, as I’m sure time spent reading newspapers is mostly time wasted – is reading articles from The Age, The Guardian and The Washington Post every day. What is always a surprise is how similar these three news sources from three continents are in what they presented as ‘news’. McLuhan refers to this as the global village – and this, too, would seem a difficult conclusion to argue with. The value of the information we receive in the marketplace of this village may be of questionable worth, but that we are feed the same diet of high fat, low-nutrient guff right across the globe is certainly not questionable.
The Medium is the Massage: An Inventory of Effects by Marshall McLuhan PDF : eBook Information
- Full Book Name – The Medium is the Massage: An Inventory of Effects
- Author of this Book – Marshall McLuhan
- Language – English
- Book Genre – Non Fiction, Art, Design, philosophy, sociology,
- Download Format – PDF
- Size – 20.7 MB
- eBook Pages –85
- Price – Free