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Reviews of : Marketing Management by Philip Kotler PDF Book
Inside this Book – This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors
Inside this book –Marketing Management PDF Book by Philip Kotler – This is a text book for my Master’s degree. With that said, my four star rating is based upon text books, not all books I have read. Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services. For our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. Though I would not pick this up for light reading, it was an excellent text for the topic covered.
Marketing Management by Philip Kotler PDF : eBook Information
- Full Book Name – Marketing Management
- Author of this Book – Philip Kotler
- Language – English
- Book Genre – Business, Management, Economics, Academic
- Download Format – PDF
- Size -33.2 MB
- eBook Pages –812
- Price – Free