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Reviews of : Marketing 4.0 by Philip Kotler PDF Book
Inside this Book – Not the kind of schoolbook that would provide you the “what” and “how to”. As I supposed to read something legendary like “the principles of marketing” or something different from what people has always talked about 4.0 industry, so this would be a good-to-read, not must-to-read book. Not many use cases or immediate applications for readers but still get the ideas about the transition from traditional to digital economy. All information and knowledge about marketing in 4.0 are summed up and rewritten for easy comprehension like the prose of Kotler as always. The biggest value out of the book to me is the chapters describing a consumer path from awareness to advocate and new performance evaluation index for marketers to measure results. In overall, digital transformation is the hot and key movement that we need to acknowledge about but traditional marketing still be alive and be optimized day by day through the amalgamation of tradition and digital.
Inside this book –Marketing 4.0 PDF Book by Philip Kotler – Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 by Philip Kotler PDF : eBook Information
- Full Book Name – Marketing 4.0
- Author of this Book – Philip Kotler
- Language – English
- Book Genre – Nonfiction, Asian Literature, Indonesian Literature, Business
- Download Format – PDF
- Size – 2.2 MB
- eBook Pages – 125
- Price – Free