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Inside this Book – In early 2004, the Coca-Cola Company was struggling. Since the death of CEO Roberto Goizueta in 1997, its fortunes had suffered a sharp decline. Over that seven-year period, Coke’s total return to shareholders stood at minus 26 percent, while its great rival PepsiCo delivered a handsome 46 percent return. Two CEOs had come and gone. Both had overseen failed transformation attempts that left employees weary and cynical. A talent exodus was under way as leaders in key positions sought to join winning teams elsewhere. At this less than auspicious moment, enter Neville Isdell. As vice chairman of Coca-Cola Hellenic Bottling Company, then the world’s second-largest bottler, he had enjoyed a long and successful career in the industry. Since retiring from that role he had been living in Barbados, doing consultancy work and heading his own investment company. However, the opportunity to lead the transformation of one of the world’s iconic companies was a powerful lure, and he was soon installed in the executive suite at headquarters in Atlanta. Isdell had a clear sense of what needed to be done. The company had to capture the full potential of the trademark Coca-Cola brand, grow other core brands in the noncarbonated soft drinks market, develop wellness platforms, and create adjacent businesses. But how could he follow these paths to growth when his predecessors had failed? Experience told him that focusing solely on improving performance wouldn’t get Coke where it needed to be. There was another equally important dimension that wasn’t about the performance of the organization, but its health. Morale was down, capabilities were lacking, partnerships with bottlers were strained, the company’s vision was unclear, and its once-strong performance culture was flagging.
Inside this book –Beyond Performance PDF Book by Scott Keller and Colin Price – Neville Isdell’s actions at Coca-Cola revealed his intuitive grasp of a great paradox of management. When it comes to achieving and sustaining excellence in performance, what separates winners from losers is, paradoxically, the very focus on performance itself. Performance-focused leaders invest heavily in those things that enable targets to be met quarter by quarter, year by year. What they tend to neglect, however, are investments in company health—investments in the organization that need to be made today in order to survive and thrive tomorrow. Perhaps surprisingly, we have found that leaders of successful and enduring companies make substantial investments not just in near-term performance-related initiatives, but in things that have no clear immediate benefit, nor any cast-iron guarantee that they will pay off at a later date. At IT and consultancy services company Infosys Technologies, for instance, chairman and chief mentor N. R. Narayana Murthy talks of the need to “make people confident about the future of the organization” and “create organizational DNA for long-term success.
Beyond Performance by Scott Keller and Colin Price PDF : eBook Information
- Full Book Name – Beyond Performance
- Author of this Book – Scott Keller and Colin Price
- Language – English
- Book Genre – Non-Fiction, Business, Leadership, Management
- Download Format – PDF
- Size – 3.8 MB
- eBook Pages – 297
- Price – Free